Free of charge I’m going to explain to you right now, how to get to number one on google. No tricks, no caveats – this will work every time – if it doesn’t, contact me & I’ll tell you what you’re doing wrong!
Firstly, just so you stay and read to the end, I’m going to prove to you that I can do this: (As of the publishing date of this article anyhow…)
FACT: Google Keyword tool says that 210 people every month search for ‘how to write catchy songs’
Go on, tap it into google! Or better still click this link to go to the google search automatically.
FACT: Number one is http://thefreemusician.com, I website that I knocked together almost exclusively during the space of a few weeks NEARLY TWO YEARS AGO!!
FACT: I get about 55 clicks every month for that article and have done CONSISTENTLY FOR NEARLY TWO YEARS!
FACT: Try tapping in:
- ‘how to sing and play piano at the same time’ – (no 1 on google, 170 searches/month, 50 or so clicks)
- ‘music arranging tips’ – (no 4 on google, 170 searches/month 50 or so clicks)
- ”piano improvisation techniques’ – (no 2 on google, 320 searches/month, 30 or so clicks)
OK, so I’ve proved I can do it right? Now, a little background. I’m not really a website developer or online marketing guru… I mean I am, I get paid for doing those things but at heart I’m a musician. However, I wanted a way to promote my music on my own terms. I want to own it, I want to have 100% creative control, I don’t want to have to spend half my life on tour. That makes even forming a band difficult, let alone getting a record deal.
So I needed to find a way to promote what I do that was effective and cheap and didn’t involve playing crap venues away from home for weeks on end (my creative process involves barefoot running in the Umbrian countryside and eating the fine food my life-coach/health-foodie-chef girlfriend creates – seriously!)
So, I turned to my Masters in Computing from Imperial College. I learned how to build websites and I learned how they fit together with google.
The Simple Answer
Google is a clever piece of software. (understatement of the millenium…) It is designed to allow users to find the most relevant and best quality information based on a simple text query from a search space of billions upon billions of words, articles, pictures, videos etc…
How does it do this? Well I’m the one with the degree but frankly, beyond telling you which lectures I slept through that might have held some glimmer of an answer, I can’t really help you with the specifics… But from my own experimentation and those of others, I can tell you in general terms that you’ll understand.
- Google looks at trusted sources first. How do you become a trusted source? Answer: Put a lot of information on a given topic on your site. As I said, Google is clever, it knows that ‘music’ is related to ‘piano’ and ‘singing’. If you look like you know a lot of stuff then google will deduce that you know a lot of stuff. Frankly, if you’re clever enough to fool google then you’re probably clever enough to realise that you’re unlikely to gain any lasting success/fulfilment at some you don’t know a lot of stuff about!
- Google looks for the closest match to the keywords possible. If your keywords match exactly then google will think you’re a good match.
Er… …that’s it… If you read this post and watch the video on google keyword targeting then you’ll know how to do step two then you’ll be well on your way. Basically, it tells you how to find out what queries people are tapping into google vs how many people are actually providing answers. This can help you decide what articles to write to get effective results like the ones I got from thefreemusician.com.
But honestly, POINT ONE IS MASSIVELY MORE IMPORTANT. If you keyword target an article and put it on a site that google doesn’t trust (ie not much info there) then you just won’t be able to compete with the hundreds of other useless question and answer sites and blogs and forums that mindlessly project themselves across the web. (umm as well as some really awesome ones too…) If your keyword targeting is a bit off but your mass of information is sufficient for the google gods to smile on you then you’ll probably get by just fine!
So, how many articles/videos do you need to post? Well thefreemusician.com has got about 40 and that seems to do the job. Actually, I think 30 or so probably had already done the trick.
And here we get to the crux of the matter! If you can put together 30 or so articles/videos on a subject and target the keywords so that you’re answering questions that there aren’t that many people out there answering, then you’re going to be popular with google.
If the questions you’re answering are appropriate to a topic that lending itself easily to selling something you have to offer, then you have a passive advertising tool that will carry on bringing in hits from google effortlessly for years to come.
Now there are many many more tricks I’ve picked up over the last couple of years – big ones and small ones that you can learn to get yourself up the google rankings. But two years ago when I created thefreemusician.com, I only knew this one. And it works!
If you want some help getting to the top of the google rankings for your business or creative project then just email me at and we’ll arrange a free phone/skype consultation. Lookin’ forward to hearing from you & seeing your website right at the top of the google rankings!
ps. In case you’re wondering, I just use thefreemusician.com to plug people into phoeniximago.com where I keep my music. From the 1200 who visit every month I get about 80 or so click thru-s, which may not sound like much but when it converts into a new fan which it often does, it’s darn satisfying! And as phoeniximago.com slowly gets more music and looks more slick, more people will actually come back once they’ve clicked through. Not bad for a couple of weeks work from nearly two years ago eh?