While there is a technical side to SEO, any conventional search engine optimisation consultant will tell you that the single best thing you can do to move up the google rankings is to create good quality, relevant content – and lots of it!
However… this rather misses the point… …and an incredible opportunity! If you have a lot of money or an iron-willed work ethic, or a lot of friends, then you can surely create masses of good quality, relevant content and propel yourself high up the google rankings. But what if this muscular approach is just a perpetuation of our delusion? What if we can, like the Tao, work with the forces that surround us so that rather than being a battle, getting to the top of google’s rankings and selling our wares becomes easy as a-b-c!?
Taoist SEO in General Terms
Think of yourself (or your business) as an entity first. You are unique, no-one else on this earth can create exactly the same stuff as you right? Not *exactly* the same. In life-change circles, the theory goes that the closer you get to doing the thing that only you can do, the less competition you’ll have and therefore, the more success you will achieve. So if you could find something that:
- …You (or your business) can produce effortlessly and indefinitely
- ….Is also something that people are searching for in google
- ….critically, not many people are currently providing solutions for…
Then my friend you’ve found the Tao (in search engine optimisation terms at least…) because if those three conditions are met then I guarantee you you’ll be at the top of the google rankings and getting a load of clicks in no time!
The Specifics of Effective Taoist SEO
Google has a Keyword Analyzer Tool. It’s really handy. You can see how many people are typing a given phrase into google every month.
By typing into google one of those phrases surrounded by quotation marks (eg “search engine optimisation consultant”) you can actually find out how many answers are out there for that phrase exactly. And just as importantly you can analyze the sort of people you’ll be up against.
At the same time you are capable of looking at the content you produce, assessing its quality and assessing the amount of effort it took to produce it.
With these factors in mind you can gravitate towards creating the content that:
- …Is searched for regularly in Google
- …Is not totally saturated with competition
- …You can create in high quality and great quantity
What I’m saying is that rather than seeing SEO analyses as an opportunity to do a cost/benefit analysis on how much muscle you’ll need in order to get what you want… …you should see it as an opportunity to change and grow and find your own unique place in the world, where you create something that is extremely useful to others and spectacularly easy for you to supply!
Now this is a complicated process involving a lot of self (or business) analysis and while you can do it on your own, if you have the resources available it is far easier if you have a consultant who has been through this process themselves.
And lets not forget the technical aspects of SEO…
….Actually, you can forget all the technical stuff, when you get a consultant to deal with it for you! That’s what Freedom Online Services is here for. Email us at and get a free consultation on how we can get your business up to number 1 on the google rankings for something you can provide effortlessly!
Looking forward to hearing from you!
ps. The fact that I’m English means that I’ve spelt ‘optimisation’ with an ‘s’ rather than a ‘z’ – rather like you probably did if you found me on google. Like I said, find that which is unique about you and use it…