Hootsuite is the social networking Swiss Army Knife! Even if you only have one project online (and I have about 5) you still need to manage facebook and twitter (maybe linked in and myspace too). So imagine you’ve got various ‘streams’ for interesting people on twitter or pages on facebook. Plus you can schedule your auto-tweets for the next few weeks and forget about them for a while. Really, my social networking would take forever without it. As it is I just clock in for a few minutes 2 or 3 times a day – a pleasure in fact!
It also automates the whole statistics process so that you can see which tweets are getting clicked on the most. You can even upload youtube videos – this is kinda handy if you’ve got about six youtube accounts and get tired of logging in and out!